Playtech Announces Omni-Channel Mecca Bingo Solution
Playtech's pioneering omni-channel content has launched across the Mecca Bingo's entire product range this includes their new Mecca Max handheld devices, this enables the leading brand to be able to offer players the truly ultimate gaming experience!
This is ground-breaking technology that offers an 'anywhere-anytime', totally seamless connection of Playtech ONE's omni-channel games, and also systems across every one of the channels and devices this includes the Mecca's retail, mobile, online, and 12,000 of the in-hall bingo hand-held terminals. This is the first time that a supplier has successfully launched a complete and totally combined bingo software and content strategy.
As part of their initial omni-channel content launch, Playtech is offering it's best performing slot games, their Adventures in Wonderland and the Heart of the Jungle, and they have gone live across all the channels and devices, which includes the handhelds, and it will be central to an extensive in-store as well as an online promotional campaign that Mecca is planning to launch in the coming weeks.
This new move follows the successful launch of Playtech's industry-leading retail server-based software this past year across the Mecca Bingo's entire suite of over 2,300 UK terminals and a number of their other successful omni-channel system integrations which includes their pioneering Coral Connect that has initiated over 260,000 customer sign-ups.
This nationwide retail deal which was signed during summer in partnership with SG Gaming, has boosted Playtech's sizeable share of the UK LBO market and is the largest ever, within the UK, retail bingo sector. It also complements an existing long-term online bingo partnership with Mecca, who is a key, tier-one Playtech licensee.
Playtech Retail currently powers 40,000 terminals all over the globe and offers a full enterprise management system for the land-based venues and provides licensees with complete operational control.
Making use of powerful back office management tools, the system is providing operators with all the necessary tools needed to be successful in running and managing their businesses and giving them total site control and also control of their estate and player base.
The tools include content and multimedia management for player, rules-based rewards, jackpots, bonusing, tournaments, loyalty, responsible gaming, cash desk facilities, security and monitoring.
All of the features can be used for maximising profit via the Playtech's analytics functionality. Tools such as real-time reporting, optimization, business intelligence, and also player tracking capabilities, whihc means that operators will be able to manage and modify all their activity based on success, at the same time the system allows operators to be able to segment the terminals and the venues based on the value they offer to their business.
Shimon Akad, the COO of Playtech, said that the retail team , in line with their pioneering omni-channel strategy, is growing from strength-to-strength with regards to their relationship with Mecca following a
Head of Slots at Mecca, Mohammed Zabed, said that they were delighted that the strategically important project had born fruit, following the nationwide software agreement they signed with Playtech earlier in the year. He continue that it is a bingo-first, and that it goes a long way towards meeting their omni-channel strategy and, more importantly, their customer needs.